Societies should first tax what they dislike most, and the exploitation of personal user information by corporations is definitely an aspect of society to be disliked.
Our data is valuable. Each year, it generates hundreds of billions of dollars’ worth of economic activity, mostly between and within corporations — all on the back of information about each of us.
It’s this transaction — between you, the user, giving up details of yourself to a company in exchange for a product like a photo app or email, or a whole ecosystem like Facebook — that’s worth by some estimates $1,000 per person per year, a number that is quickly rising.
The value of our personal data is primarily locked up in the revenues of large corporations. Some, like data brokerages, exist solely to buy and sell sets of that data.
Why should companies be the major, and often the only, beneficiaries of this largess? They shouldn’t. Those financial benefits need to be shared, and the best way to do it is to impose a small tax on this revenue and use the proceeds to build a better, more equitable internet and society that benefit us all.
The data tax could be a minor cost, less than 1 percent of the revenue companies earn from selling our personal data, spread out over an entire industry. Individually, no company’s bottom line would substantially suffer; collectively, the tax would pull money back to the public, from an industry profiting from material and labor that is, at its very core, our own.
Our data is ours, but it also is not ours. We trade it away for so much of our experience on the internet. Money from a data tax could begin to counter this trade imbalance.
The money should go toward improving privacy of our information on the internet, countering identity theft, improving connectivity and internet literacy, all causes that would help create a more equitable internet for all.