Either legal or technological defenses will be required to stop this tracking that so invades personal privacy.
Researchers have recently developed the first reliable technique for websites to track visitors even when they use two or more different browsers. This shatters a key defense against sites that identify visitors based on the digital fingerprint their browsers leave behind.
State-of-the-art fingerprinting techniques are highly effective at identifying users when they use browsers with default or commonly used settings. For instance, the Electronic Frontier Foundation’s privacy tool, known as Panopticlick, found that only one in about 77,691 browsers had the same characteristics as the one commonly used by this reporter. Such fingerprints are the result of specific settings and customizations found in a specific browser installation, including the list of plugins, the selected time zone, whether a “do not track” option is turned on, and whether an adblocker is being used.
Until now, however, the tracking has been limited to a single browser. This constraint made it infeasible to tie, say, the fingerprint left behind by a Firefox browser to the fingerprint from a Chrome or Edge installation running on the same machine. The new technique—outlined in a research paper titled (Cross-)Browser Fingerprinting via OS and Hardware Level Features—not only works across multiple browsers, it’s also more accurate than previous single-browser fingerprinting.
Fingerprinting isn’t automatically bad and, in some cases, offers potential benefits to end users. Banks, for instance, can use it to know that a person logging into an online account isn’t using the computer that has been used on every previous visit. Based on that observation, the bank could check with the account holder by phone to make sure the login was legitimate. But fingerprinting also carries sobering privacy concerns.
“From the negative perspective, people can use our cross-browser tracking to violate users’ privacy by providing customized ads,” Yinzhi Cao, the lead researcher who is an assistant professor in the Computer Science and Engineering Department at Lehigh University, told Ars. “Our work makes the scenario even worse, because after the user switches browsers, the ads company can still recognize the user. In order to defeat the privacy violation, we believe that we need to know our enemy well.”
Cross-browser fingerprinting is only the latest trick developers have come up with to track people who visit their sites. Besides traditional single-browser fingerprinting, other tracking methods include monitoring the way visitors type passwords and other text and embedding inaudible sound in TV commercials or websites. The Tor browser without an attached microphone or speakers is probably the most effective means of protection, although the researchers said running a browser inside a virtual machine may also work.